Recently, a post of ours on twitter was retweeted by drum & bass empresario and pop culture icon Goldie. Not that amazing right? It did however get us thinking...
Even if you know nothing about drum & bass, you'll probably know something about Goldie. Be it as Eastenders hard man Angel, Strictly Come Dancing contestant or BBC Maestro runner up. It would be fair to say that as a pop culture personality he stands alone in the mainstream arena, unchallenged by any other figure from drum & bass. It is possibly for this reason that when one of our tweets was retweeted by the man himself to his 55,288 followers, we trembled at the knees like a couple of teenage girls at a Justin Bieber concert.
So what's all the fuss about? I'm still asking myself now. We regularly get retweeted by the upper echelons of the drum & bass industry and we're certainly not phased by the grandeur or prolificness of any one figure within the music... Except Goldie it would seem.
In the online world, it seems that retweets or Facebook "likes" are the most valued currency or measure of a brands influence or popularity, so initially we thought it was fantastic that at least our brand name would potentially reach 55,288 twitter users, most of which who wouldn't know who we are. But maybe we were too quick to celebrate?
This incident that I am now referring to as "Goldie-gate" (you heard it here first) reminded me of an article I had recently read about brands, artists and labels buying (yes! buying!) Facebook fans. So what does this mean? From the outside it looks like a brand simply states to a third party company how many fans they want, a simple Paypal transaction is made, and X amount of weeks later your Facebook following has increased by the requested amount. All very well, but you don't need to look very hard to spot who has used this service. If you do some preliminary investigation yourself on certain brand's Facebook pages, you can weed out the fake profiles from the suspect profile pictures, generic personal information or lack of activity. So what's the point? I hear you cry. It would seem that mass approval, be it real or contrived is marketing crack. - The initial hit might feel good, but ultimately it could be entirely fruitless or even counter productive. Amusingly, it turns out that 83 million Facebook accounts are fake. Thats roughly the entire population of Egypt.
So did we see any significant difference to our web traffic following the tweet? Actually no, but we did pick up a few more Twitter followers than we would have on any other day.
If Goldie-gate excited you as much as it did us, then you can follow on Organic on Twitter here: https://twitter.com/organicbeats